Lottery Advertising and Coveting

The lottery is a gambling game in which people buy tickets for the chance to win big prizes. Prizes are generated by ticket sales, with the amount of money in a given drawing limited by the total number of possible combinations of numbers. Players can choose their own numbers or use a “quick pick” to let the machine select the numbers for them. In the past, state lotteries played a role in funding many public projects, including churches, schools, canals, bridges, and even a battery of guns for the defense of Philadelphia during the French and Indian War.

Lotteries enjoy broad public approval, especially in times of economic stress when state governments are threatening tax increases or budget cuts for other programs. Lottery revenues can also provide politicians with an alternative source of “tax-free” revenue, avoiding the perception that state officials are raising taxes on the public. Lottery revenues have a tendency to expand rapidly at the start and then level off or decline, but states can increase profits by introducing new games.

One obvious reason why so many people play the lottery is that they covet money and the things it can buy. Coveting is a serious sin, which God forbids in several commandments, including the fifth (“You shall not covet your neighbor’s house, his wife, his servant, his ox, or his donkey”; see Ecclesiastes 5:5). Lottery advertising plays on this insatiable human craving for wealth, presenting the promise of instant riches at a low cost to any willing shopper.

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