If you want your sportsbook to grow and attract users, you need a good user experience. It is also important that your platform performs well on all devices and that the odds are accurate. If these factors are not met, the users will quickly switch to another platform. This is why it is essential that you choose a quality development technology that is reliable and scalable.
Another important way to attract new users is content marketing. This is a way to promote your sportsbook through the media. You can do this by writing articles about the events that take place in your sport. Then, you can interview the players and coaches. This will help to bring the event alive and make it interesting for the reader.
It is also important to have a variety of betting types and strategies. This will give the bettors more options to find a bet that is right for them. Additionally, you should have a reliable data source and partnerships with reputable leagues to ensure that bettors can trust your sportsbook.
If you decide to use a turnkey solution, you will need to wait for them to update the software and hardware. This can be a very time consuming process and it is often better to choose a custom sportsbook solution. This will give you more flexibility and control over your platform. It will also allow you to integrate with a KYC provider that has a fast turnaround and can handle large volumes of documents.